Case Study : Esme Beauty Studio

Overview

Esme Beauty Studio is a modern beauty salon in Thailand offering premium nail and lash services. Clout Media partnered with Esme to boost footfall, enhance Google Maps visibility, and improve Instagram engagement without paid ads.

Services Provided

Local SEO Strategy
Google My Business Optimization
Instagram Content Strategy
Bilingual Captioning (Thai + English)
Review Generation
Monthly Reporting & Analytics

The Challenge

Despite delivering excellent service, Esme had low online visibility. They weren’t ranking in local searches, and their Instagram lacked consistent content and engagement. Walk-ins and word-of-mouth were not enough to sustain growth.

Our Strategy

We optimized their Google My Business listing with keywords, service details, and geo-tagged images. On Instagram, we implemented a localized content calendar focused on real client results, reels, and behind-the-scenes content. QR code cards were placed in-store to encourage 5-star reviews.

Results

200% increase in Google Maps discovery
Ranked in local 3-pack within 60 days
Instagram engagement tripled
Consistent booking growth from both locals and tourists

Let’s Grow Your Studio Next

At Clout Media, we turn local businesses into digital standouts. Whether you’re a salon, clinic, or cafe – we help you rank, engage, and convert

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