Are you a business owner in Thailand trying to grow on platforms like TikTok, Instagram, or LINE in 2025? You’re in the right place. This guide reveals the most important social media marketing trends shaping Thailand’s digital landscape—and how your business can benefit from them.
1. TikTok Continues to Lead Social Media in Thailand
In 2025, TikTok is still the #1 platform for engagement in Thailand. Thai users are engaging with educational, entertaining, and shopping-related content at record levels. TikTok Shop is booming, and smart businesses are leveraging viral trends to drive sales.
Pro Tip: Use Thai-language captions and trending audio for better reach on TikTok Thailand.
2. Thai Language Content Drives More Engagement
Creating content in the Thai language significantly increases your chances of ranking higher in searches and gaining more likes, shares, and comments. Content that mixes Thai and English performs best for businesses targeting both local and expat audiences.
3. Hyperlocal Hashtags & Location Tags Help You Rank
Using location-specific hashtags like #คาเฟ่กรุงเทพ or #ร้านนวดเชียงใหม่ boosts visibility in Instagram and Facebook’s local search results. Geo-tagging your posts with Thai cities or landmarks also increases discoverability.
4. Social Commerce is Growing Fast in Thailand
Thai consumers are now shopping directly through LINE MyShop, Facebook Marketplace, and TikTok Shop. Businesses not selling directly on social media are missing out on major revenue opportunities.
5. Instagram Reels and Video Content is a Must
In 2025, short-form video content continues to outperform static posts. Reels are the best way to build a Thai audience on Instagram. Transformation videos, how-tos, and product demos work especially well.
6. AI-Powered Tools for Content Creation
Businesses in Thailand are adopting AI tools like ChatGPT, Canva AI, and content planners to streamline social media posting. These tools help create faster, more optimized content for Thai users.
7. Authentic, Value-Based Content Over Viral Gimmicks
While trends are great, content that educates, entertains, or solves problems is what keeps Thai users following you. Think value-driven: tips, tutorials, local insights, and honest reviews.
8. Bonus: What Works on Social Media in Thailand (2025 Checklist)
- ✅ Thai + English captions
- ✅ Geo-tagged posts with city names
- ✅ Use of trending audio
- ✅ Reels posted 3–5 times a week
- ✅ Community management in Thai
FAQs
What is the best social media platform in Thailand in 2025?
TikTok remains the most engaging platform, especially for product-related content. Instagram and LINE follow closely behind.
How can small businesses in Thailand grow on social media?
Focus on Thai-language content, short-form videos, local hashtags, and integrate eCommerce features like TikTok Shop or LINE MyShop.
📞 Let Clout Media Help You Win on Social Media in Thailand
Clout Media is Thailand’s trusted digital marketing and SEO agency. We help Thai businesses dominate platforms like TikTok, Instagram, LINE, and Google.
✅ Bilingual (Thai & English) content strategies
✅ Proven SEO & local marketing tactics
✅ Personalized social media growth plans
Ready to grow? Contact us today at cloutmediaagency.com or DM us on Instagram @cloutmediaagency
