Launch of “SAMA LAB” SamaPhan Health Case Study

“SAMA LAB,” a leader in future nutraceutical innovation, was launched at the Run with the Flow 2025 event in collaboration with the BDMS hospital network. 

Samaphan Health Company Limited aims to promote good health for all with medical equipment and products certified by international standards institutions. The SAMH Service Center provides health consultations and curates products from around the world to empower everyone to take care of their own health. 

Recently, Samaphan Health announced its intention to launch a new brand, “SAMA LAB” emphasizing its role in advancing healthcare and becoming an international developer of nutraceutical innovations. And they launched Nutraceutical products featuring premium, rare ingredients to meet the lifestyle needs of the modern generation.  

Objective 

Clout Media supports the Samaphan Health in branding “SAMA LAB” to become a leading innovator in nutraceuticals, ready for the future. By promoting medical credibility and wellness leadership, the brand launched at a national event in collaboration with leading medical partners, BDMS network. 

Strategy 

• Create a compelling and engaging narrative about the brand’s healthcare innovation to generate widespread news coverage (Newsworthy Healthcare Innovation). 

• The brand launch utilizes a natural ecosystem concept, collaborating with credible organizations in both the medical and wellness fields to foster mutual growth. 

• Distributing press releases through leading business, health, and lifestyle media publications in Thailand. 

• Oversee the production of various media materials, including headlines, key messages, and visuals, ensuring consistency to create a clear and unified brand image. 

Execution 

• Nationwide online PR distribution. 

• Published through leading (Tier-1) and mid-level (Tier-2) media outlets to increase awareness and credibility. 

• Focus on establishing a presence on highly credible platforms (Authority) to build long-term brand trust. 

Results 

• 42 total media placements 

• 8 top-tier (mainstream) media publications  

• 34 supporting online media publications 

Coverage on leading media platforms include: 

• Bangkok Biz News 

• Daily News 

• Khaosod 

• Matichon 

• Manager Online 

• Naewna 

• Siamrath 

• Bangkok Today 

Impact 

• Emphasize the enhancement of SAMA LAB’s image as a trusted leader in health and Nutraceutical innovation. 

• To promote the SAMA LAB brand to a wider audience, reaching those interested in business, health, and lifestyle across the country. 

• Strengthen brand trust through connections with the BDMS hospital network and national media. 

Clout Media is delighted to support  Samaphan Health in branding “SAMA LAB” as a leader in nutraceutical innovation that promotes health and well-being for all. This is another achievement we are proud of,and it motivates us to continue working tirelessly to develop valuable brands. 

Reference 

https://www.samh.co.th/ https://mgronline.com/onlinesection/detail/9680000087998 

https://bangkok-today.com/?p=711724 

https://www.khaosod.co.th/monitor-news/news_9936677 

https://www.matichon.co.th/sport/news_5368172#goog_rewarded 

https://www.dailynews.co.th/news/5112837/ 

https://siamrath.co.th/n/651310 

https://www.naewna.com/relation/914266# 

https://www.bangkokbiznews.com/corporate-moves/news/corporate-moves/1199199