Sports & Brand Performance PR Case Study

Client: KCM Trade x TRC Team

Campaign: Thailand D1 Drift Championship – Podium Finish PR

Objective

To amplify brand visibility for KCM Trade by associating the brand with performance, teamwork, and excellence, following the team’s back-to-back podium finishes at the Thailand D1 Drift Championship.

Strategy

• Leveraged sports success as a brand storytelling asset

• Crafted high-energy PR narratives combining competition + brand values

• Targeted sports, business, and lifestyle publications

• Ensured fast turnaround to capitalize on post-event momentum

Execution

• Press release distribution immediately after championship results

• Focus on visual storytelling and performance-driven headlines

• Strategic placement in motorsports and business-oriented media

Results

• 14 media placements

  • 2 top-tier publications

  • 12 supporting publications

• Coverage across platforms such as:

  • Manager Online

  • Siamrath

  • Thailand Movement

  • Boss Magazines

  • CelebThailand

  • NewsZociety

·       Estimated Total Reach:

 2.2 – 3 Million+ Readers

Impact

• Elevated KCM Trade’s brand positioning beyond trading into performance & teamwork

• Strong recall among motorsport and lifestyle audiences

• Reinforced brand credibility through competitive success